In 2012, with over 30,000 transactions a day, Freecharge (although yet a startup) was already India’s leading mobile, data card and DTH recharge portal. The task was to resolve their hap-hazard and confusing recharge flow into a simple and hassle-free process.
The redesign focused on minimizing the drop-off rate and maximumizing customer satisfaction by:
- Simple step-by-step recharge wizard
- Smart suggestions at every step
- Inline guidance and validations
- Strong branding and clear value props
- Strategic promotion of coupons and deals
- Quick retrieval of past recharges
- Targeted coupons for returning users
NOTE:
Being a relevant and successful redesign effort (and the very first one) at that point in time, the Freecharge brand and website has gone through multiple design refresh since then.
Book covers + inside Illustrations.
'Girls of India' is a series of adventure fiction set in three different periods of Indian history:
- Harrpa valley civilization
- Maurya empire
- Chola empire
Aimed at young readers, the books are filled with lucid details of culture and customs of each civilization, centered around the adventures of teenage female protagonists.
Art director: Pallavi Agarwala
Publisher: Penguin India
A design and packing exercise, this project was done for an up and coming indie music collective from Mumbai. The idea was to use a highly detailed figurative illustration to drive the design and build a narrative that continues from songs, to the exterior packaging and into the inlay design.
A very well received project, this album went on to win multiple national awards as the best album design of 2011, most notably ‘Rolling Stone’s JD Rock Awards’.
I have always loved comic books.
As a reader, comics have fueled my imagination and often shown such impossible worlds that I sometimes wish were real. However when I create comics, they tend to become a reflection of reality, relying heavily on the day to day experiences.
'The Owl's Howl' is an ongoing documentation of making it through reality. Part autobiographic and part fiction, it's a celebration of the banal.
